Assignments for Wednesday, April 2nd

CASE STUDY PROPOSALS DUE online (POST HERE).

Also, please read/view the following for class discussion:

• “Differences,” p. 157-191, TT
• “There is No Unmarked Woman,” p. 499-504, SOL
• View: Ben Sharpa’s “Hegemony”

Response Assignment # 6

See Case Study Guidelines; please come into class next week with an idea or question you want to explore for your case studies.

For next Wednesday, March 19th, please read/view the following:

• “Brought to you B(U)Y: The Signs of Advertising,” p. 141-150. SOL
• “Media Culture,” p. 70-81, TT
• View: Jean Kilbourne’s “Killing Us Softly 3: Advertising’s image of women”

Instead of blogging, please bring a print ad to class next week (either from the web, a magazine, or newspaper, etc.), along with a typed response to the following questions (to be turned in). You should also be prepared to discuss the following in class, in response to your print advertisement:

1. What in the ad functions as a sign? How do these things function as signs? What are the implicit and explicit meanings inherent in these signs?

2. What cultural myths are present in your ad? What ideologies?

3. What basic “appeals” (according to our class discussion last week) does your advertisement use? How effective are these appeals?

Reading Assignment for March 12th

For next week, please read and watch the following and be prepared to talk about the readings in class. No writing assignment for this week. However, for those of you who are either behind in blog responses or want extra credit, I will give credit/extra credit for any postings.

Readings/Viewings:

• “Consuming Passions: The Culture of American Consumption,” p. 65-75, SOL
• Watch: “Mickey Mouse Monopoly: Disney, Childhood & Corporate Power”