See Case Study Guidelines; please come into class next week with an idea or question you want to explore for your case studies.
For next Wednesday, March 19th, please read/view the following:
- “Brought to you B(U)Y: The Signs of Advertising,” p. 141-150. SOL
- “Media Culture,” p. 70-81, TT
- View: Jean Kilbourne’s “Killing Us Softly 3: Advertising’s image of women”
Instead of blogging, please bring a print ad to class next week (either from the web, a magazine, or newspaper, etc.), along with a typed response to the following questions (to be turned in). You should also be prepared to discuss the following in class, in response to your print advertisement:
1. What in the ad functions as a sign? How do these things function as signs? What are the implicit and explicit meanings inherent in these signs?
2. What cultural myths are present in your ad? What ideologies?
3. What basic “appeals” (according to our class discussion last week) does your advertisement use? How effective are these appeals?
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April 5, 2008 at 1:44 am
Mike Kosciesza
The question that i am exploring is how has hardcore music change from its early years to the present. And what was it about the early days of hardcore music that set everything apart making it it’s own genre and how have bands made it to the mainstream “hip” thing to do now. cause back then, hardcore music was all about staying away from the norm, and having your own voice, ideas, and way. Hardcore music has become more then just a movement and statement, now its all about popularity, fashion, looks, and trying to become mainstream so bands can make money amongst a shit load of other things. The whole genre has taken up its own meaning as well. These says band members in hardcore bands have high pitch voices, with clean singing, and breakdowns in every song just so people can practice “hardcore dancing” in their bedroom. here is an example of what i am talking about: http://youtube.com/watch?v=yVepOofe-jA <— that is a “how to video”
The music itself shouldn’t even be called hardcore, because it is totally not!!!! its like new metal type-of-stuff. A lot of these people are also the myspace age hipsters who are into this new wave of music. kids in their early teens to high school teenagers. they look up bands on myspace, listen to them, not even buy the album!!!!, and say they fucking know music.
So for this i want to interview people who have been in the scene for years since the very first pioneers. I know a lot of chicago punk/hardcore bands and their members so i will get interviews from them, right from the source.